RUNNING UNDERGROUND To Sharpen Nike's (Santa cruz skateboard) Edge, CEO Taps 'Influencers'
RUNNING UNDERGROUND To Sharpen Nike's Edge, CEO Taps 'Influencers'
Wall Street Journal - Recently, designer Steve "Birdo" Guisinger, owner of a small but influential Santa Cruz, Calif., retailer called Consolidated Skateboards, painted three wheel-less skateboard "decks" with images that lampooned Nike's attempts to craft a more street
Spin of the Week
Guerrilla News Network - muralists known as Os Gemeos. Not everyone welcomes Nike s coolhunting. Designer Steve Birdo Guisinger, owner of a small but influential Santa Cruz, Calif., retailer called Consolidated Skateboards, painted three wheel-less skateboard
Glenn Hanna: An update on the Rispin Mansion
Santa Cruz Sentinel - it could build a brand-new library on the Rispin site and have $1.4 million left over for public gardens and/or skateboard Copyright 1999-2007 Santa Cruz Sentinel. All rights reserved. Webmaster Feedback | Privacy Online advertising rate card
From Athletes to Aesthetes
Wall Street Journal - Steve "Birdo" Guisinger, owner of a small Santa Cruz, Calif. retailer, lampooned the street-smart image that Nike is aiming for in a series of three painted skateboard "decks." From left to right: CEO, Mark Parker; Head of Global Design, Sandy Bodecker
Outside Report: Several area skateboarders hoping to qualify for state
Santa Cruz Sentinel - Justin Miller of Santa Cruz has the NorCal title all but locked up in the 8-and-under division of the California Amateur Skateboard League series. To make sure his opportunity to qualify for at the CASL state meet doesn't slip away, however, the
A little too warm for snow
Guam Pacific Daily News - This is the lesson 8-year-old Julia Cruz and 6-year-old Joaquin Cruz learned at Disney's Genie, the red M&M, an imperial storm trooper and -- of course -- Santa. old Charles Tenorio, already had his list prioritized -- a red bike and a skateboard
2007 Surf Issue - Surf Season Returns
Santa Barbara Independent - am not involved in that would be way easier. Since moving to Isla Vista in 1993 from the mountains of Santa Cruz This experience, no doubt, is instrumental in the blossoming of his Trilogy Arts a surf, skateboard, and snowboard
